What is the commitment?

There is no commitment until after your 30-day trial. After that, we ask for 30 days notice to cancel. No annual contract, no minimum term after the first three months, no penalty for leaving.

What if it does not work?

Walk away at the end of your 30-day trial and you owe nothing. You keep all the data and reports we have produced. If you are a founding client and the tools do not deliver measurable value in 90 days, we will refund the first month's fee.

You didn't start a drinks brand to become your own admin department.

We automate your operations so you can focus on selling.

AI tools built exclusively for UK drinks brands, so you spend less on agencies and admin, and more time on the conversations that actually win listings.
Founding clients get 50% off setup fees. Free audit. 30-day trial. No commitment until you've seen the results.

↓ Calculate your ROI

Built by Robert Berry, co-founder of Asterley Bros London. Tested on the brand he built.

"Nobody tells you that founding a drinks brand means becoming the single point of failure for an entire organisation. And that doing stock takes, chasing missing deliveries, and submitting HMRC reports doesn't pay the bills. Only revenue does. I started Absolution Labs because I finally found the technology that lets founders stop choosing between the two."
Robert Berry, co-founder of Asterley Bros London

We've been there. Now let's talk about you.

Three quick questions. No email required.

Be honest. Which of these is you right now?

How have you tried to fix it?

If the admin ran itself, what would you actually do with the time?

What if you could...

Sound good? Let's talk.

From conversation to live tools in under four weeks.

No long contracts. No commitment until you've seen the results.

Free audit

30 minutes, no slides. We look at how you run your business, where your time goes, and where AI can take the weight off. Plus a free AI Search Report on your brand.

Diagnostic proposal

Within 48 hours, you get a written proposal naming your 3 biggest problems in your own language. We recommend 1–2 tools mapped to those problems, with a fixed-price setup quote. No obligation.

Setup

Every tool is designed around how your business actually works, not a template. Fixed price, no scope creep, built in weeks not months. Founding clients get 50% off setup costs.

30-day trial

Your tools go live. You pay nothing for 30 days. We check in at day 14 to make sure everything is working. On day 31, your monthly plan starts. Not happy? Cancel before then and you owe nothing.

What every client gets.

Reports, training, and check-ins that keep your tools useful and your team informed. AI built for drinks brands, with data that moves the dial.

Monthly competitor and market report

3 to 5 competitor moves, one emerging trend, one data point you missed, and how it affects you.

Stay ahead of your category without spending hours tracking competitors yourself.

Quarterly ROI Review

Time you've saved, costs reduced, how each AI system we've built is performing, and what to focus on next quarter.

See exactly what you're getting for your money. No guesswork, no vanity metrics.

In-house AI training

We train someone on your team so they understand how your AI tools work, how to get the best out of them, and how everything fits together. They become the go-to person for questions, training and handovers.

Your team doesn't depend on us to understand AI. You have someone in-house who gets it.

The kinds of tools we build

Every tool is designed around your business. They work while you sleep, talk to each other, and get sharper the longer they run.

Virtual Sommelier/AI chatbot on your website that recommends products, suggests serves and collects leads. Trained on your brand, so it sells the way you would.
AI Supply Chain Officer/Analyses every invoice, spots pricing trends and finds better deals from alternative suppliers. You stop overpaying without spending hours comparing quotes.
Business Intelligence Briefing Agent/Reads Xero, email, Shopify, Klaviyo and your ad platforms overnight. Every morning, you know exactly what needs your attention.
Distillery Production Planner/Daily scheduling, batch tracking and capacity planning that adapts as orders change. Your production team always knows what's next.
Order-to-Fulfilment Automation/Shopify order to invoice, production queue and courier booking. No copying. No pasting. No missed steps.
AI Search Audit/Find out exactly where your brand shows up (and doesn't) across ChatGPT, Perplexity and Google AI. Then track how that changes over time.

Outreach Sales Agent/Finds new accounts, identifies leads, and sends personalised outreach to bars, retailers and distributors. Follows up and learns what gets replies.

Competitor Intelligence/Know when a competitor changes price, gains a listing or switches distributor. Before they tell anyone.

Pricing and Margin Optimiser/Spot the margins you're missing. Model what happens when you move a price point, change a pack size or renegotiate a deal.

Shopify Conversion Audit/Understand exactly where visitors drop off and why. Then fix it with data, not guesswork.

Strategy Engine/Pulls together your sales data, market signals and brand goals into a clear, evolving action plan you can actually use.

CEO Assistant Agent/Ask plain-English questions across your business data. Get answers instantly, not after three emails and a spreadsheet.

Exec Efficiency Planner/See where founder and senior team time is really going. Then redirect it to the work that moves the needle.

Stock and Inventory Forecaster/Predict demand, flag reorder points and stop you running out of the wrong thing at the wrong time.

Your job is to grow the brand. Everything else should run without you.

The free audit takes 30 minutes. We do all the work beforehand, and you leave with a clear picture of what's costing you. No pitch. No obligation.

Founding clients get 50% off setup fees. Only 5 spots.

Calculate your ROI.

See how quickly the time you get back pays for itself.

Think about the tasks you and your team do every day that don't directly grow the business.

Updating spreadsheets. Chasing invoices. Pulling reports. Formatting sell sheets. Copying data between systems. Answering the same supplier emails. Reconciling stock. Prepping meeting notes. Monitoring competitor pricing. Manually updating your website or Shopify listings.

Your hours per day on tasks like these 2h

0h8h

Team hours per day on the same 3h

0h20h

Your salary

Annual turnover

You'd get back

25 hours

every week

worth £0/month to your business

With 25 extra hours a week, you or your team could be doing:

This isn't about reducing headcount. It's about giving your people higher-value work and accelerating growth. In a challenging market, that's the difference between standing still and pulling ahead.

Growth plan

£1,350/month

Setup fee*

£1,500

Setup fee is charged in month 1. Founding clients get 50% off setup fees. 30-day risk-free trial.

Month	Total invested	Time saved (£ value)	Net position

Month 1 includes setup fee + plan. Months 2 onwards are plan only. Tools are live from day one. Efficiency reaches full capacity by month 3. See our FAQ for the full timeline.
*More than one tool may be needed for automation, depending on the complexity of your operations.

What you pay. What you get. Nothing hidden.

Step 1

We build your tools

Each tool is scoped, built, deployed, and tested before it goes live. You pay a one-time setup fee. Founding clients get 50% off.

Light

£750

Single-source automation. Minimal integrations.

Standard

£1,500

Multi-step workflow. 2 to 3 integrations.

Complex

£2,500+

Bespoke system. Multiple data sources, custom logic.

Step 2

Your monthly plan

Your plan is based on how many tools you're running. More tools, more support, more intelligence.

1 tool

Foundation

£950/month

One tool running. Monthly video calls. The essentials to start saving time.

Your tools

1 automation running continuously
2 hrs/month developer time for upgrades, improvements, and integrations
Hosting, monitoring, and security

Your intelligence

Monthly competitor and market report
Quarterly ROI Review

Your support

Monthly video calls and operational reporting
In-house AI training (1 team member)
Telephone support

Ideal for startup brands under £500k turnover with 2 or 3 staff, looking to test the waters with AI and free up the founder's time.

Questions founders actually ask

What exactly do you do?

We build and run AI-powered automations specifically for UK drinks brands. Your plan covers the platform the tools run on, the maintenance that keeps them current, and the intelligence that helps you act on what they find. We start with a free audit: a Visibility and Search Report that shows where your brand appears across AI platforms and Google, and how you compare to competitors. From there, we write a diagnostic proposal naming your three biggest problems and recommending 1–2 tools to fix them. We build those tools, you trial them for 30 days at no cost, then your monthly plan starts if they're working.

Why only drinks?

Because drinks is what we know. Robert co-founded Asterley Bros, so we understand the on-trade, what distributors actually care about, how seasonal sales work, and why margin management in this industry is its own discipline. A generic AI consultant can build you a spreadsheet. We build tools that understand your context, and our benchmarks are based on drinks brands, not software companies or fashion retailers.

What happens in the free audit?

The audit is a 30-minute conversation about how your business actually runs. We want to understand the bottlenecks, the frustrations, where you and your team are losing time, and what's stopping you from growing faster. From that, we assess which areas we can implement real change. No slides, no pitch. Just an honest look at your operations. We also run a free Visibility and Search Report on your brand beforehand, covering how you appear across AI platforms and Google compared to your competitors. That's yours to keep regardless.

What do I need to prepare?

Nothing. We do all the research beforehand. It helps if you have a rough sense of your monthly agency and SaaS spend, how many hours you're losing to admin and reporting, and what you'd do with your time if you had it back. But if you don't, that's fine. We'll work through it together.

Why is it so much cheaper than an agency?

Because we're not staffing an account team. A traditional agency charges you for junior staff doing work that AI tools now do automatically. We use AI to do the heavy lifting (data collection, report generation, competitive monitoring) and charge you for the expertise and setup, not the hours. We're also not renting office space in Soho. The savings are real, and we pass them on.

What's the commitment?

There's no commitment until after your 30-day trial. If you're happy with what you're getting, your monthly plan starts on day 31. After that, we ask for 30 days' notice to cancel. That's it. No annual contract, no minimum term after the first three months, no penalty for leaving. We prefer to keep clients by being useful, not by trapping them in contracts.

What if it doesn't work?

Walk away at the end of your 30-day trial and you owe nothing. You keep all the data and reports we've produced. We'll even write you a summary of what we found and what we'd recommend doing next, regardless of whether you continue. If you're a founding client and the tools don't deliver measurable value in 90 days, we'll refund the first month's fee, no questions asked.

What's the Founder's Insights Report?

You share your existing business reports (PR, social, digital, distribution, sales) and we review them with fresh eyes. We help you understand what the numbers actually mean, whether the right things are being measured, and where there are gaps or opportunities you might be missing. It gives you an independent perspective on your business performance and supplier relationships, so you can have better conversations and make better decisions. The Founder's Insights Report is included with Scale plans and available as an add-on for Foundation and Growth clients.

Is there really no catch?

We're pre-launch, and these are good terms because we need founding clients and we want to prove the model. The 30-day free trial is real. We'll do the work, build the tools, and you can walk away with everything if it's not working. The only catch is that we're selective about who we work with: we only take on brands where we think we can make a measurable difference.

Is this replacing my staff or my agency?

No. We're an additional layer of intelligence and efficiency, not a replacement for your team or the relationships you have. What we replace is the repetitive, time-consuming parts of the work (pulling reports, formatting data, tracking competitors) so your staff (or you) can focus on the judgement calls and relationship-building that actually require a human. If you have an agency we think isn't delivering, we'll tell you, but that's your decision to make.

What are setup fees?

Setup fees cover the one-time cost of scoping, building, and deploying a custom automation for your brand. Light setups (£750) are typically single-function tools: an outreach generator, a reporting automation, a tracking system. Standard setups (£1,500) are multi-function tools with integrations. Complex setups (£2,500+) are bespoke platforms with significant data pipelines. Founding clients get 50% off all setup fees for tools built in their first 6 months.

What does my monthly plan actually cover?

Three things. First, platform: your tools run on our infrastructure, using our API access, with monitoring, security, and backups. If an API changes or a data source breaks, we fix it. Second, developer time: every plan includes 2 to 4 hours per month of developer time for upgrades, improvements, and data feed integrations, so your tools evolve as your business does. New product line? Different target list? Seasonal push? That's covered. Third, intelligence: your Monthly competitor and market report, Quarterly ROI Review, regular check-ins, and in-house AI training. Scale clients also get a Monthly Visibility Report and Founder's Insights Reports. Additional reports are available as add-ons for any tier.

Are there any hidden costs?

No. Your monthly plan covers everything listed in your tier: platform, developer time, reports, tool access, check-ins, and in-house AI training. AI and API usage is included under a fair use policy, which we agree with you at the start of the relationship so there are no surprises. Optional add-on reports (like the Visibility Report or Founder's Insights Report) are available if you want them. The only other costs are setup fees for new tools (founding clients get 50% off for the first 6 months), or developer time beyond your included hours at £85/hour. We always quote before we build, and we will never charge for anything without telling you in advance.

How do you benchmark without sharing data?

Our benchmarks come from publicly available data: AI platform responses, Google search results, social signals, distribution listings, and pricing data, not from sharing client data between accounts. When we tell you how your AI visibility compares to competitors, that's based on what anyone with an internet connection can see. We never share one client's proprietary data with another. Each client's internal data stays in their own environment.

What happens to my data if I leave?

Your data is yours. You keep all reports, dashboards, and data exports. We will send you a complete data package within 5 working days of your account closing. The tools themselves run on our infrastructure, so if you want to keep them running you would need to migrate them to your own setup. We can help with that handover. We will also give you a final summary report covering everything we have found during our time working together.

Is my data secure?

Yes. We use UK-based cloud infrastructure, encrypt data in transit and at rest, and maintain strict access controls. Only the people working on your account can access your data. We are compliant with UK GDPR and can provide our data processing agreement on request. We may use your data to train and improve the AI models that power your tools, but only for your benefit and never shared with other clients. We never share your data with third parties except where necessary to deliver the service (for example, where a tool integrates with your Shopify or email platform).

Can I start with one tool and add more?

Yes, and this is usually the right approach. We'll recommend starting with the one tool that addresses your most pressing problem. Once that's embedded and you're seeing value, we add the next one. Adding tools doesn't automatically increase your monthly plan. It depends on your tier and what the tool requires. We'll always be clear about what any addition costs before we build it.

What counts as a "tool"?

A tool is a single automated workflow that replaces a specific repetitive task. For example: a competitor pricing tracker that runs daily and emails you changes, or an outreach generator that drafts personalised emails from a target list. One tool does one job well. If a task needs multiple steps or data sources, that might be one tool or two depending on complexity. We'll scope it with you before we build anything and be clear about what counts.

What happens to my tools if I cancel?

You keep all the data, reports, and outputs we've produced. The tools themselves run on our infrastructure, so they stop running when your subscription ends. We'll export everything in a usable format and give you a full handover document. The specifics are covered in our service agreement, which we'll walk through before you start.

What if I need more development time than my plan includes?

Every plan includes monthly developer time (2 hours on Foundation, 3 on Growth, 4 on Scale) for upgrades, improvements, and integrations. If you need more, additional development time is £85 per hour. We always quote before we start, and we will never bill you for work you haven't approved. Most clients find their included hours are enough for steady improvements. Larger changes (like adding a new tool) are scoped and quoted separately as a new setup.

What reports and intelligence do I get?

Every client gets a monthly competitor and market report that tracks how your brand appears across ChatGPT, Perplexity, Google AI Overviews, and traditional search. You also get a Quarterly ROI Review covering the measurable impact of your tools, regular check-in calls (monthly, bi-weekly, or weekly depending on your tier), and in-house AI training so someone on your team can get the most out of what we build. Scale clients also receive a Monthly Visibility Report (a written, branded breakdown of your search and AI performance benchmarked against competitors) and the Founder's Insights Report (an independent review of your existing business reports, helping you spot gaps, challenge supplier data, and make sharper decisions). Both reports are available as add-ons for Foundation and Growth clients.

Apply for your free AI Audit.

5 founding spots available if you like what you hear.

30 minutes, no slides We do the research beforehand. You just talk about your business.

No commitment until you've seen the results 30-day free trial. Walk away any time and owe nothing.

We reply within 48 hours A real response from the founder, not an automated sequence.

One quick question.

Helps us tailor the conversation before we call.

Where are you right now with AI in your business?

Just curious — I want to understand what's possible Experimenting — I've tried a few tools but nothing systematic Building — I have some automations running already Ready — I know what I want, I need help implementing it

Anything else you'd like us to know? (optional)

You're in.

One more step — fill in this 5-minute questionnaire so we arrive already focused on your business.

Fill in the questionnaire →

Takes 5 minutes. You'll book your audit call at the end.